MAKE IT A DOUBLE
A Commercial Case Study
A spec commercial built around the timeless character of an iconic vodka brand, told through a detective noir.
Client
Golden Eagle Vodka Spec
Service Offered
Commercials
Project overview:
The film reimagines the brand through a classic noir world, using mystery and old-world atmosphere to give the product a timeless cinematic presence.
Project overview:
The film reimagines the brand through a classic noir world, using mystery and old-world atmosphere to give the product a timeless cinematic presence.
Project process:
We built the concept around black-and-white cinematography, controlled lighting, tailored styling, and a simple detective narrative to create a world that felt familiar but still distinct to the brand.
Project process:
We built the concept around black-and-white cinematography, controlled lighting, tailored styling, and a simple detective narrative to create a world that felt familiar but still distinct to the brand.
Final results:
The final film turns the product into part of the story rather than a standalone hero shot, creating a polished commercial with a strong sense of mood, character, and timeless appeal.
Final results:
The final film turns the product into part of the story rather than a standalone hero shot, creating a polished commercial with a strong sense of mood, character, and timeless appeal.
